In her interview with Ov Magazine, Dr. Gerdien de Vries, one of On the Move’s key research coordinators, discusses the psychological barriers that deter people from switching to public transport despite being open to sustainable behavior. These “hassle factors” include micro-stresses like finding connections, transfers, crowded transport, etc. It is important to consider policies and measures that simplify ticketing, offer personal assistance, and cater to customer preferences. These measures can help to attract and retain more users to public transport. After the pandemic, it’s vital to retain existing customers and entice new ones with improved services. Efforts to make public transport user-friendly, like door-to-door planning and contactless payments, are being made. Understanding and addressing these barriers can encourage a shift from cars to public transport.
See: https://www.ovmagazine.nl/vakartikel/veel-mensen-vinden-het-ov-maar-gedoe